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5 Ways to Protect Your Carpet Investment

Here are some tips to help you protect your investment:

1.	Vacuum regularly. That means at least once a week, and more often for high traffic areas. Loose dirt is the main cause of your carpet looking dull and matted. Dirt, and especially the sand we have around here (which has very sharp edges), gets ground into the carpet fibers and actually scratches or cuts them, making them lose their luster.

2.	Use walk-off mats at all entrances. Leave as much of the outside dirt as possible outside, where it belongs. Also, strategically placed runners and area rugs will reduce the wear on high traffic areas.

3.	Keep food and beverages off the carpets, as much as possible. Most spots are caused by spills, especially of sticky, sugary drinks like soda, kool-aid, juice, and milk (as most parents can attest). For an easy cleanup of most spills, prompt attention is key. Immediately dilute the spill with plain water, then absorb liquid completely with a clean towel.

4.	Repair damage quickly. If you notice fraying fibers, seams pulling apart, or ripples in the carpet, have them evaluated by a ZEROREZ® professional. Like many other things, early intervention and maintenance can save costlier repairs or replacement later.

5.	Last but not least, Have carpet cleaned by ZEROREZ®at least once a year. Most homeowners, and even some carpet retailers, are unaware of the requirements for keeping the warranty valid on their carpet. Manufacturers recommend using a hot water extraction method, with no soaps or detergents because they leave behind a residue that acts as a “dirt magnet,” causing carpets to resoil more quickly. And, as of January 1st 2007, major carpet manufacturers have dictated that the carpet warranty will only remain valid if the carpet is cleaned at least once a year by a professional that has earned the Gold Seal of Approval from the Carpet and Rug Institute. The CRI Gold Seal insures top quality cleaning and the highest level of soil removal. ZEROREZ® was among the first cleaning companies in the country to earn CRI's Highest Rating.

In conclusion, a little effort goes a long way in protecting the investment you have made in the carpet in your home or office. With the proper care, that investment can bring you happy returns for many years to come.